The Tooth Fairy upgrades your practice needs
What if the tooth fairy could do more than just leave a dollar under the pillow?
With the tooth fairy already welcomed into more than 90% of US households, Oliver Finel saw an opportunity to turn a beloved tradition into something even more meaningful. He shares how his interactive tooth fairy platform—complete with a real-time tracker, engaging oral health tips, and built-in marketing tools—helps practices connect with young patients in a fun, memorable way. The result?
Happier kids, stronger habits, and a creative approach to growing your practice. If you’re looking for a fresh way to engage pediatric patients, reinforce positive behaviors, and stand out in your community, this episode delivers a little magic—with real-world impact.
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About the Author
Pamela Maragliano, DMD
Chief Editor of Dental Economics
Pamela Maragliano, DMD, is the chief editor of Dental Economics. Based in Salem, Massachusetts, Dr. Maragliano began her clinical career as a dental hygienist. She went on to attend Tufts University School of Dental Medicine, where she earned her doctorate in dental medicine. She then attended the University of California, Los Angeles, School of Dental Medicine, where she became board-certified in prosthodontics. Dr. Maragliano owns a private practice, Salem Dental Arts, and lectures on a variety of clinical topics. You may contact her at [email protected].
Brian B. Nový, DDS
Brian B. Nový, DDS, is the chief dental officer of the Alliance Dental Center, Massachusetts Public Employees Fund. He served as president of the National CAMBRA Coalition and is currently the consumer representative to the United States Food & Drug Administration Dental Products Panel. His awards include the American Dental Association (ADA) Adult Preventive Care Practice of the Year, the Academy of General Dentistry Weclew Award, the Dugoni Award, and the ADA Evidence-Based Dentistry Practice Award.