Practice > Marketing | Dental Economics

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The hidden costs of being an in-network dentist

Dental marketing strategies that generated $10,000-plus and 50 new patients

Tried and true dental marketing strategies that generated $40,000+

Social media for start-ups

Still think you need new patients?

The must-have marketing checklist for dental start-ups

DE’s Advisory Board member profile: Alan Mead, DDS

Scratch practice rebounds from a minus 22% two-year slump in new patients

Joy Gendusa looks at a practice that changed its postcard strategy and paid the price when new patients decreased.

DE’s advisory board member profile: Jason Lipscomb, DDS

Meet Jason Lipscomb, DDS, one of the hosts of the Dental Hacks podcast and a member of the Dental Economics Editorial Advisory Board.

You need to get personal (with your marketing)

Here are four must-have personal touches when marketing your dental practice.

3 practices, 3 campaigns, 10 to 200 new patients per month: Proven campaigns for every phase of your practice

These three dental practices engaged PostcardMania to organize mailing campaigns for them. The campaigns have been very successful for each practice, even though they each have different wants and different campaigns.

New year, new social media strategy: Where to connect with patients in 2019

Social media marketing expert Kristie Nation gives an overview of the different social media platforms dental practices can use to find new patients or connect with existing patients in 2019.

Cost-effective internal marketing

Marketing your dental practice can cost a lot of money. Many dentists overlook an easier way to market themselves, and that’s internal marketing. Turn to the people who know and like you—your faithful patients and your team—and ask them to spread the word about how great you are.

DE’s Advisory Board member profile: Erinne Kennedy, DMD, MPH

Our editorial board helps us provide the latest and greatest information to our readers. Let’s meet one of them!

Will millennials kill private practice dentistry?

Millennials are setting a new curve in what it takes to attract and retain patients to private dental practices. It’s important that practices start marketing to them now. There’s a good chance they’ll remain patients for life.

The Big Idea: Dentistry’s next 5 years

Given current market trends, here’s what a struggling dental practice can do to turn things around.

DE’s Advisory Board member profile: Scott Froum, DDS

Meet Scott Froum, DDS, a Manhattan-based periodontist and member of the Dental Economics Editorial Advisory Board.