Your practice has an identity. Does your marketing?
Marketing starts with understanding who you are as a clinician, what your practice stands for, and the patients you actually want to serve. Grace Rizza explains why your mission should be reflected throughout your brand and marketing, where DIY marketing can work (and fall short), and how the right marketing team can help turn your vision into a consistent message. The conversation also tackles some of the most common and costly marketing mistakes dentists make. If your marketing feels generic, inconsistent, or simply isn’t bringing the results you expected, this episode may help you figure out why. Before you spend more on marketing, make sure your marketing actually represents you.
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About the Author
Pamela Maragliano, DMDPamela Maragliano, DMD
Chief Editor of Dental Economics
Pamela Maragliano, DMD, is the chief editor of Dental Economics. Based in Salem, Massachusetts, Dr. Maragliano began her clinical career as a dental hygienist. She went on to attend Tufts University School of Dental Medicine, where she earned her doctorate in dental medicine. She then attended the University of California, Los Angeles, School of Dental Medicine, where she became board-certified in prosthodontics. Dr. Maragliano owns a private practice, Salem Dental Arts, and lectures on a variety of clinical topics. You may contact her at [email protected].
Brian B. Nový, DDSBrian B. Nový, DDS
Brian B. Nový, DDS, is the chief dental officer of the Alliance Dental Center, Massachusetts Public Employees Fund. He served as president of the National CAMBRA Coalition and is currently the consumer representative to the United States Food & Drug Administration Dental Products Panel. His awards include the American Dental Association (ADA) Adult Preventive Care Practice of the Year, the Academy of General Dentistry Weclew Award, the Dugoni Award, and the ADA Evidence-Based Dentistry Practice Award.