Pamela Maragliano-Muniz, DMD

Is social influence synonymous with practice success?

April 21, 2022
How much does marketing make a difference in our dental practices? What about social media? Can we use it to measure our success? Dr. Pamela Maragliano-Muniz weighs in.

I remember a time when it was considered ethically questionable for a dentist to advertise. Nowadays, if dentists don’t have an intentional marketing plan, they could be missing out on significant practice opportunities.

A facet of digital marketing involves social media. When one looks at a seemingly successful social media page, does that automatically translate to new patients per month or a steady practice revenue stream? Do potential patients actually want to see their dental team doing fun things around the office? It seems so! In fact, it seems evident that participating in a variety of marketing efforts will prove to be the most successful. It’s like diversifying your investments; the whole is greater than the sum of its parts.

There are many marketing opportunities for dentists. Almost too many. It can be difficult to decipher which online marketing efforts will yield tangible results. Moreover, it may be difficult to define success. Do you define success by the number of social media followers or by how many new patients you receive? Does a large following automatically translate into new patients? Is a large following a reliable measurement tool for quality work and recommendations? Personally, I do not believe that definitive, reliable conclusions can be drawn based upon the number of followers one has on social media. However, when done well, social media can be an exceptional place for education, empowerment, networking, and marketing.

The focus of Dental Economics this month is digital marketing and social media. I’m delighted to share the stories and recommendations of the dentists behind some of the most successful dental-specific social media platforms. Just creating clever posts occasionally isn’t enough. Your page should tell a story, be consistent, and most important, reflect you. Patients want to get to know their dental team. Especially now. Some of my newer patients have never seen my face, so we must find creative ways to connect with our existing and prospective patients. Once patients see our online personas, our real-life practices must support those marketing efforts. Ultimately, patient perspectives and experiences are critical.

Marketing is everywhere. Marketing is everything. Our practices depend on it, and DE is here to support you!

Editor's note: This article appeared in the April 2022 print edition of Dental Economics magazine. Dentists in North America are eligible for a complimentary print subscription. Sign up here.

About the Author

Pamela Maragliano-Muniz, DMD | Chief Editor

Pamela Maragliano-Muniz, DMD, is the chief editor of Dental Economics. Based in Salem, Massachusetts, Dr. Maragliano-Muniz began her clinical career as a dental hygienist. She went on to attend Tufts University School of Dental Medicine, where she earned her doctorate in dental medicine. She then attended the University of California, Los Angeles, School of Dental Medicine, where she became board-certified in prosthodontics. Dr. Maragliano-Muniz owns a private practice, Salem Dental Arts, and lectures on a variety of clinical topics. You may contact her at [email protected]

Sponsored Recommendations

Clinical Study: OraCare Reduced Probing Depths 4450% Better than Brushing Alone

Good oral hygiene is essential to preserving gum health. In this study the improvements seen were statistically superior at reducing pocket depth than brushing alone (control ...

Clincial Study: OraCare Proven to Improve Gingival Health by 604% in just a 6 Week Period

A new clinical study reveals how OraCare showed improvement in the whole mouth as bleeding, plaque reduction, interproximal sites, and probing depths were all evaluated. All areas...

Chlorine Dioxide Efficacy Against Pathogens and How it Compares to Chlorhexidine

Explore our library of studies to learn about the historical application of chlorine dioxide, efficacy against pathogens, how it compares to chlorhexidine and more.

Enhancing Your Practice Growth with Chairside Milling

When practice growth and predictability matter...Get more output with less input discover chairside milling.