Protecting your content in the age of social media
Posting on social media is easy. Understanding what you're signing isn't.
Not all collaborations are created equal. Irene Iancu breaks down the critical differences between being a content creator, an influencer, an educator, and a key opinion leader (KOL) and why each role requires different expectations, deliverables, and contract language. From ownership of your photos and videos to usage rights, exclusivity, licensing, and compensation, she explains the clauses every dental professional should understand before saying "yes" to a partnership. Whether you're creating your first sponsored post or building a personal brand online, this episode will help you recognize your value, ask the right questions, and protect your content before you hit "sign." If social media is part of your career, or you want it to be, don't miss this eye-opening conversation!
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About the Author
Pamela Maragliano, DMDPamela Maragliano, DMD
Chief Editor of Dental Economics
Pamela Maragliano, DMD, is the chief editor of Dental Economics. Based in Salem, Massachusetts, Dr. Maragliano began her clinical career as a dental hygienist. She went on to attend Tufts University School of Dental Medicine, where she earned her doctorate in dental medicine. She then attended the University of California, Los Angeles, School of Dental Medicine, where she became board-certified in prosthodontics. Dr. Maragliano owns a private practice, Salem Dental Arts, and lectures on a variety of clinical topics. You may contact her at [email protected].
Brian B. Nový, DDSBrian B. Nový, DDS
Brian B. Nový, DDS, is the chief dental officer of the Alliance Dental Center, Massachusetts Public Employees Fund. He served as president of the National CAMBRA Coalition and is currently the consumer representative to the United States Food & Drug Administration Dental Products Panel. His awards include the American Dental Association (ADA) Adult Preventive Care Practice of the Year, the Academy of General Dentistry Weclew Award, the Dugoni Award, and the ADA Evidence-Based Dentistry Practice Award.