Advanced whitening toothpaste

Chesebrough-Pond`s USA introduces Mentadent Advanced Whitening Tooth-paste that offers therapeutic and cosmetic oral-care benefits.

Chesebrough-Pond`s USA introduces Mentadent Advanced Whitening Tooth-paste that offers therapeutic and cosmetic oral-care benefits.

- The toothpaste is safe for everyday use and contains fluoride, baking soda and peroxide. In addition, the toothpaste contains zinc citrate for inhibiting the formation of tartar.

- In a consumer self-awareness test, Mentadent Advanced Whitening users observed an improvement in the whiteness of their teeth in two weeks. After two months, consumers reported between a one- and three-shade increase in whiteness.

- As with the original Mentadent toothpaste, the product is packaged in a dual-chamber pump. The pump keeps the peroxide gel separate from the baking soda paste until released together onto the brush.

- The Internet address for Mentadent is: www.mentadent.com.

- For details, contact Chesebrough- Pond`s USA at (800) 243-5804.

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