Whitening-toothpaste line adds baking-soda variant

Aug. 1, 1996
Colgate Oral Pharmaceuticals, Inc., a subsidiary of Colgate-Palmolive Co., is extending its successful Colgate Platinum whitening toothpaste line to include a new baking-soda variant. The new variant is a direct result of both product and category growth. In addition to the baking-soda variant, the Colgate Platinum line includes mild mint and original crystal mint flavors, and all are available in five-ounce, three-ounce and one-ounce trial-size tubes at most national-chain drug, independent ph

Colgate Oral Pharmaceuticals, Inc., a subsidiary of Colgate-Palmolive Co., is extending its successful Colgate Platinum whitening toothpaste line to include a new baking-soda variant. The new variant is a direct result of both product and category growth. In addition to the baking-soda variant, the Colgate Platinum line includes mild mint and original crystal mint flavors, and all are available in five-ounce, three-ounce and one-ounce trial-size tubes at most national-chain drug, independent pharmacy and grocery stores. All products contain an advanced whitening formula and provide complete cavity protection, tartar control and fresh-breath benefits.

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COLGATE ORAL PHARMACEUTICALS

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