Riding the esthetic revolution wave

Sept. 1, 2000
Imagine you`re crossing the Golden Gate Bridge when you see a sail boat with a 50-foot sail showcasing a beautiful, larger-than-life smile. This is what thousands of folks witness each and every time Dr. Jeff Brucia and Team Empress set sail in the San Francisco Bay.

Imagine you`re crossing the Golden Gate Bridge when you see a sail boat with a 50-foot sail showcasing a beautiful, larger-than-life smile. This is what thousands of folks witness each and every time Dr. Jeff Brucia and Team Empress set sail in the San Francisco Bay.

"I can`t tell you how many people have commented on the sail," said Dr. Brucia. "It definitely gets your attention."

Dr. Brucia partnered with Ivoclar North America to have a specially designed IPS Empress Spinnaker Sail made for his Frers 41 Racing Sloop. Dr. Brucia is a member of the Tiburon Yacht Club and competes in approximately 12 races per year.

Taking esthetic dentistry to the consumer is nothing new for Ivoclar North America. During the last few years, the leader of the Esthetic Revolutionsm has sponsored a NASCAR race car, opened an educational facility in a retail shopping mall in St. Petersburg, FL, toured the country with the IPS Empress® Mobile Van, participated on the Richard Simmon`s Dream Maker Show, and promoted esthetic dentistry in various other forms.

For more information, contact Ivoclar North America at (800) 533-6825.

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