Medi-Promotions Inc. introduces Medi-Notes, personalized note pads interspersed with pharmaceutical-product ads distributed directly to patients. According to company officials, market tests using actual products show that Medi-Notes increase brand awareness, ad recall, and brand-prescription sales among patients.
Additional information can be obtained by contacting Ken Jones at Medi-Promotions Inc., 1050 Wall Street West, Lyndhurst, NJ 07071; calling (201) 933-8200 or faxing (201) 933-8866.