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3 effective strategies for increasing all-on-X dental implant cases

Aug. 7, 2023
To increase all-on-X implant patients, your practice must implement effective marketing strategies: leveraging Google Ads lead generation, utilizing patient testimonials, and offering finance options.

In the world of modern dentistry, all-on-X dental implants, aka full-arch implant dentistry, have emerged as a formattable solution for patients presenting with several missing or ailing/failing teeth. These comprehensive implant-supported restorations offer a stable set of teeth and a natural-looking smile, improving an individual’s oral health and their overall quality of life. However, attracting a consistent stream of all-on-X dental implant patients requires strategic marketing efforts. Here are three effective strategies to increase your all-on-X dental implant cases: Google Ads lead generation, patient testimonials, and overcoming treatment cost objections.

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Google Ads lead generation

With the increasing influence of digital platforms, online advertising has become a vital component of marketing strategies in dentistry. Google Ads can offer your practice a powerful platform for reaching potential all-on-X patients who are actively seeking dental implant solutions. When compared to organic search engine optimization (SEO), Google Ads dramatically increase the probability of a link to your website appearing on the first page of a prospective patient’s Google search. A major benefit to Google Ads is that you only pay when a prospective patient clicks on your ad; hence the term pay-per-click or PPC. Leveraging Google Ads for lead generation will require the following:

Hire a Google Ads manager:

Predictably achieving Google Ads effectiveness will require a Google Ads manager, preferably one experienced in serving the dental market. By contracting with an experienced and reputable Google Ads manager, your business can expect to receive the most all-on-X patient leads over an extended period of time.

Targeted keywords: A Google Ads manager experienced in implant dentistry will be able to conduct thorough keyword research to identify the most relevant and high-converting keywords related to all-on-X dental implants. These keywords will be incorporated into your Google Ads campaigns to ensure your ads are displayed to individuals actively searching for implant solutions. You should also expect this manager to analyze your Google Ads data regularly to identify trends, optimize campaigns, and refine your targeting to attract more all-on-X dental implant patients.

Compelling ad copy: An effective manager will craft compelling and concise ad copy that highlights the benefits of all-on-X implant services. Emphasis will be placed on key selling points, such as improved chewing ability, esthetics, and long-term durability. Strong calls-to-action will encourage potential patients to click on your ads and visit your website or contact your office to schedule a consultation.

Landing page optimization: Your manager should be able to work with your website developer to help you design a dedicated landing page on your website that is specifically designed for all-on-X implant therapy. This page should be optimized for patient conversions by including relevant information, clear calls-to-action, and contact forms. A mobile-friendly design is vital, as many people seeking this service will do so on a smartphone device.

Patient testimonials

Patient testimonials serve as powerful marketing tools, as they provide social proof and establish trust with potential patients. When considering all-on-X dental implant procedures, people often seek assurance from others who have undergone the treatment. Here are a few ways you can effectively leverage patient testimonials.

Capture authentic experiences: If you have satisfied all-on-X dental implant patients, reach out to them. Request their participation in sharing their experiences through written testimonials, video testimonials, or case studies. Ensure that the testimonials reflect genuine patient experiences, highlighting the positive impact of all-on-X dental implants on their lives.

Integration across marketing channels: Integrate patient testimonials into your website, social media profiles, email newsletters, and offline marketing materials. Prominently displaying positive feedback throughout various touchpoints will reinforce the credibility and reputation of your implant practice. This will all help you attract more all-on-X dental implant patients.

Consent and compliance: You should always get formal consent from patients before you use their testimonials in your marketing materials. When asked, usually all-on-X patients are happy to share their positive experiences with others. With this in mind, you should always respect patient privacy and comply with relevant data protection regulations, ensuring the testimonials are presented responsibly and without breaching patient confidentiality.

Overcome cost objections

The cost of all-on-X dental implant procedures can be a significant barrier for many potential patients. Offering your prospective patients flexible and accessible treatment finance options can help overcome this obstacle and attract more patients to your clinic. Here are some strategies for you to consider.

Partner with large dollar treatment finance companies: Collaborate with reputable health-care financing providers to offer patient-friendly financing options. Your goal should be to help each prospective patient understand how the cost of an all-on-X procedure can be paid for over a period of four to eight years, similar to a car note. Partnering with large dollar financing companies can streamline this financing process, providing patients with accessible payment plans while increasing your all-on-X case acceptance.

Clear and transparent total fee: Clearly communicate the costs associated with all-on-X dental implant procedures to potential patients. Present your prospective patients with a “global fee” that includes both the all-on-X surgery, provisional prosthesis, and the final restoration. Highlight the value and long-term benefits of all-on-X dental implants to help your patients appreciate the investment. Help the individual think of various ways they may be able to cover the total fee.

Marketing campaigns: Promote your financing options through targeted marketing campaigns. Highlight the accessibility and affordability of all-on-X implant procedures through social media, website banners, and email newsletters. You can also reach out to potential patients who may have previously hesitated due to financial concerns, showcasing how your new financing options are making treatment more attainable.


To increase all-on-X dental implant patients, your dental implant business must implement effective marketing strategies. Leveraging Google Ads lead generation, utilizing patient testimonials, and offering accessible treatment finance options can significantly boost patient acquisition. By combining these three strategies, dental professionals can attract and close more patients seeking all-on-X dental implants, ultimately improving oral health and restoring smiles. 

Editor's note: This article appeared in the August 2023 print edition of Dental Economics magazine. Dentists in North America are eligible for a complimentary print subscription. Sign up here.

About the Author

Marcus Hines, MS

Marcus Hines, MS, entered dental implant sales in 2003, later becoming director of Full-Arch Solutions for BioHorizons in 2015. He is the author of the bestselling book, Marketing Implant Dentistry, published by Wiley-Blackwell. Marcus has successfully provided marketing advice to hundreds of full-arch implant-driven practices. He holds a master's degree in marketing analytics from American University. Marcus can be contacted at [email protected].

Updated July 19, 2023

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