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Patients will find you if your SEO is optimal

Understanding the cost and investment of SEO for dental practices

Dec. 13, 2023
Investing in effective SEO strategies costs, but it more than pays off with the new patients who find your practice via an online search.

With online marketing, search engine optimization (SEO) is the lifeblood of a website's visibility. The effectiveness of your website hinges on the implementation of robust, proven dental SEO strategies. A well-optimized website not only ensures users will quickly find it with major search engines such as Google and Bing, but it also elevates its search ranking position.

Even with a stunning design and cutting-edge technology, a website's significance diminishes if it struggles to be found on search engine results due to inadequate SEO. Investing in a sound SEO strategy is not only a wise decision for your dental practice, but also a long-term commitment that can significantly broaden your reach.

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From start to lasting impact: Navigating the costs of dental SEO 

For those starting their practice's digital journey, we recommend an initial SEO and content budget from $7,500 to $16,000. This covers the creation of original content and the implementation of SEO for a website containing approximately 10 to 15 pages. Note that the overall cost of dental websites varies, ranging between $3,500 and $30,000. Constructing a custom website is like building a house: emphasize the importance of a solid foundation. 

A proficient team of dental content writers and SEO experts is paramount. These experts should have a deep understanding of improving website rankings in competitive geographic locations, sparing you the burden of providing basic education on treatment options. Effective dental marketing companies should have content specialists capable of crafting optimized content that is reader-focused, offering genuine insights into various treatments and aligning with search engine preferences.

Synergy of content and SEO: A blend of education and marketing 

The synergy between content depth and strategic SEO is a symbiotic relationship that enhances the overall impact. Dental writers should aptly describe your practice's specific treatments and educational intricacies. Your marketing team should not require education on basic treatment options, which enables them to produce optimized content with proven results. This reader-focused content should provide authentic explanations of treatments and align with elements favored by search engines such as Google. Content and SEO together create an educational experience that propels your website higher in search results.

Sustaining SEO power: A strategy with long-term influence 

The team at Rosemont Media is comprised of writers, SEO analysts, and consultants with decades of experience who recognize the critical aspect of maintaining and enhancing your website's marketing efforts. To fuel your SEO, regular content updates are essential. This involves adding new questions and answers to relevant pages, crafting insightful blog posts, and introducing new pages that highlight the latest treatments or technologies in your practice. A monthly budget of $1,000 to $2,000 is advisable to sustain content marketing efforts, positioning your website as an appreciating asset in the months and years to come. 

Our team has helped numerous websites soar in search engine rankings, significantly boosting the prominence of these dental practices. If you're keen on elevating your dental website's SEO rankings or creating a new website to carve your niche in a competitive landscape, contact Rosemont Media today. 

For more information and marketing tips, visit “The Rosemont Review.” 

Keith Humes is founder and CEO of Rosemont Media, a San Diego-based digital marketing agency. His firm has helped numerous dental practices successfully navigate the rapidly evolving digital marketing landscape with innovative and effective SEO strategies, social media optimization, and customized website development.

About the Author

Keith C. Humes, founder of Rosemont Media

Keith C. Humes, founder of Rosemont Media, is a 25-year veteran in dental search marketing. Keith lectures at national medical and dental meetings hosted by the American Society for Aesthetic Plastic Surgery; the American Society of Plastic Surgeons; the Dallas Rhinoplasty Symposium; the American Academy of Cosmetic Dentistry; American Academy of Implant Dentistry, and the American Academy of Esthetic Dentistry. Rosemont Media specializes in dental marketingdental SEOdental website designdental social media marketing, and high-end custom strategies for esthetic practices.

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