Google+
Google+, Google's foray into social networking, allows you to create brand-focused pages for your practice, "circle" other users, share a wide range of multimedia content, and much more.
Why it's worth your time
Google+ has exploded in the last year. It now has more than 500 million users, including -- chances are -- many of your current and prospective patients. Most importantly, as a dental practice, you serve a local community, and Google+ is all about targeting that local audience.
Final thoughts
These very important online channels can help your dental practice accelerate new-patient acquisition. The best thing you can do for your practice is to get started. If you haven't already, start by setting up a Facebook Business page. Facebook is so popular that not having a page in 2013 looks nearly as bad as not having an up-to-date practice website. Next, evaluate how you can fold these other channels into your online marketing mix and strategy. Once your practice gets started with these channels, it's important to keep them updated, fresh, and relevant. It's worth your time to consider getting some help from a proven online dental marketing company. Just make sure the company is focused on dentistry and has a track record of success in helping practices grow through these channels.
References available from the author upon request.
Sources
- "Digital Set to Surpass TV in Time Spent with US Media." August 2013. eMarketer.
- Sesame Member Survey, 2010, Sesame Communications.
- Sesame Member Study, 2013, Sesame Communications.
Diana P. Friedman, MA, MBA, is president and chief executive officer of Sesame Communications. She has a 20-year success track record in leading dental innovation and marketing. You may contact her at [email protected].
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