A recent study by American Express examined the attitudes and practices of their cardholders with respect to dental office visits and card usage. Results indicated that credit-and charge-card acceptance among dentists is an important factor in patients` decision when choosing a dentist and when considering elective procedures.
In response to this survey, American Express has initiated an aggressive effort to target healthcare, including dentistry, for American Express Card acceptance.
Some interesting statistics arose from the survey. The average charge to a card in the dental practice is $241, near the top of all health-care segments. The average yearly charges for dental services to the American Express Card is $786.
The majority of cardholders worry less about scheduling dental visits and tend to schedule routine visits more regularly when cards are accepted.