Try solving this crossword puzzle for tips on marketing your dental practice.
Joy Gendusa
Let’s play a game— let’s grow your dental practice! This month we’re playing a favorite word game: the crossword, which actually dates back to the early 1900s. The more you know, the better . . . so let’s get started!
Rules of the game
Easy! Use the clues to solve each marketing riddle. Spell out the dental marketing term on the board to the right, and if you guess all the words, you win!
Tips to win
Focus on lead-generating tactics. We’re not interested in any strategy that doesn’t grow your practice.
The clues may point you to a term that is two words put together, just a heads-up!
Be on the lookout for hidden innuendos, and you’ll guess the word in a snap.
Bonus section
Complete the crossword, snap a picture of your answers, and email your photo to DE Managing Editor Zachary Kulsrud at [email protected]. Your picture will grace DE’s social media pages, and new customers of PostcardMania will receive 5,000 free postcards.
KEY
Across
2. SEO
4. Facebook
6. Email
7. Hashtag
9. Reviews
10. PPC
13. CRM
14. Video
16. New patients
19. Events
20. Lead
21. Direct mail
Down
1. Referral
3. ROI
5. Newspaper
8. TV commercial
11. Reminders
12. List
15. Radio ad
17. Postcards
18. Website
Joy Gendusa is the founder and CEO of PostcardMania. Using just postcards, a phone, and a computer, Joy built PostcardMania from a one-person start-up into an industry leader. PostcardMania serves 78,589 clients, including 5,750 dentists. Need help promoting your practice? Call one of PostcardMania’s dental marketing consultants at (844) 269-1836, email Joy at [email protected], or visit postcardmania.com/dentaldesigns.
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