New brand identity launched

3M introduces RelyX™, the new brand name and identity umbrella for 3M`s entire family of dental-cement products.

3M introduces RelyX™, the new brand name and identity umbrella for 3M`s entire family of dental-cement products.

Many dentists view the dental-cements category as very confusing because choices haven`t been well-delineated or clear.

Two current 3M Dental products will acquire new names under the new brand. 3M™ Vitremer™ Luting Cement will become 3M™ RelyX™ Luting Cement and 3M™ Scotchbond™ Ceramic Primer will become 3M™ RelyX™ Ceramic Primer. Products displaying the new RelyX brand name and redesigned packaging now are available to dentists.

For additional information on the complete 3M line of dental-cement products, visit the 3M Dental Web site at www.3m.com/dental or call the 3M Dental technical hotline at (800) 634-2249.

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