Realign your expectations: A clear aligner strategy for more revenue, happier staff, and better oral health

May 25, 2023
Discover powerful insights from industry experts as they delve into the key elements of an effective clear aligner strategy by tackling rising costs, staff challenges, and patient loyalty in this engaging DE Solutions Lab.

The on-demand recording for this presentation is now available. Register today to access the video!


In a recent survey, dentists revealed that staffing and rising costs are their top challenges in their practice, and many are considering raising their fees, which could impact patient loyalty and referrals. To address these pressures, Dr. Trent Smallwood, Dr. Vishal Sharma, and Shannon Richkowski, RDH, will be leading a roundtable discussion on how to implement a clear aligner strategy that enhances patient oral health, increases practice productivity, and boosts staff engagement.

Hosted by Dr. Pam Maragliano-Muniz, editor of Dental Economics, this exciting conversation will explore effective ways to provide quality patient care, grow revenue, and maintain staff loyalty in the face of these challenges.

What you’ll learn

  • Recognize the role of clear aligners in improving patient oral health by treating malocclusion and preventing future dental problems.
  • Develop skills in using digital scanning to identify malocclusion opportunities and increase case acceptance for clear aligner treatment.
  • Explore the impact of clear aligner refinements on patient outcomes and acquire effective strategies for enhancing the treatment experience in your practice.


Trent W. Smallwood, DDS: Dr. Smallwood began his professional education at the Indiana University, Bloomington where he majored in psychology, and minored in biology. He went on to complete his Doctor of Dental Surgery at Indiana University, School of Dentistry, where he graduated with honors in prosthodontics.

Dr. Smallwood specializes in advanced esthetic dentistry with an emphasis on comprehensive esthetic rehabilitation and clear aligner orthodontics. He is an international speaker with multiple published articles in the areas of comprehensive rehabilitation, Clear aligner instruction, over-the-shoulder hands-on programs, practice wealth programs, and practice development. He has been recognized as a top 100 speaker in dentistry today several times in the last 10 consecutive years.

In addition, Dr. Smallwood regularly provides consulting services to dental manufacturers, laboratories, and his peers. He serves as the official dentist of the prestigious Miss Arizona USA and Arizona United States pageants. He owns the Centre for Contemporary Dental Concepts in Tempe, Arizona, where he has been practicing for over 25 years.

Shannon Richkowski, RDH: Shannon Richkowski is an accomplished public speaker, author, consultant, and business owner. Under the direction of Shannon, Hygiene Mastery has gained national renown for delivering detailed, progressive strategies that enable dental practices to maximize their potential. Her career experiences effectively demonstrate the numerous opportunities and positive impacts that dental hygiene departments can have on the dental office as a whole by creating growth and financial rewards. Shannon consistently empowers practices by identifying and eliminating the obstacles that impede a seamless integration of patient care, clinical excellence and profitability.
Vishal Sharma, DDS: Dr. Vishal Sharma is the clinical director of two large downtown Calgary clinics, where he utilizes advanced technology to help facilitate a more predictable treatment outcome in the most efficient and comfortable way possible.


Dr. Pamela Maragliano-Muniz – Chief Editor of Dental Economics.  Dr. Maragliano-Muniz is a board-certified prosthodontist, and she owns a private practice, Salem Dental Arts, and lectures on a variety of clinical topics.

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