Fall brings more Web site changes
The weather has turned cooler, and it is a sign that fall is here. I love this time of the year — no more summer heat and humidity, no more pesky bugs ...
by Joe Blaes
The weather has turned cooler, and it is a sign that fall is here. I love this time of the year — no more summer heat and humidity, no more pesky bugs, and the turning leaves have changed the landscape into a multitude of colors. This is a great time to get out with the family and enjoy the season.
As many of you know, PennWell® has been improving its Web site over the last few years. Each month, we publish three subscription-only e-newsletters for dentistry: the very successful "RDH® eVillage," the great "Dental Assisting Digest™" and the innovative "Woman Dentist eJournal." In October, we will launch an exciting new information format for dentists from DE called "DE Expert Tips & Tricks" e-newletter. This will be e-mailed on the second and fourth Tuesday only to dentists who request this e-newsletter. But you must go to the DE Web site and sign up to receive it.
Now why would you want to add another e-mail to your already crowded inbox? Simply because I believe that this one will help you improve your practice by making the things you do every day faster, better, and easier. For a number of years, DE has had a list of about 185 key influencers with whom we communicate on a monthly basis. Over the years, this group has been a great help.
Our editorial team has asked members of this group to send us their best tip or trick that they use to make whatever they are doing faster, better, and easier. We have asked them to explain the tip in less than 500 words so that this e-newsletter will be fast and easy to read. You can quickly read it and decide if you want to save it. The whole process should take less than five minutes. Remember, you must sign up by going to www.dentaleconomics.com.
This month, we added two exciting new columns to DE. The first is "Comprehensive Case Acceptance" by Dr. Nate Booth. Dr. Booth is one of the great communicators in dentistry. He has written many books, and he lectures extensively not only to dentists, but to Fortune 500 companies. I know he will give you many how-to formulas to apply to your practice and help you increase your patients' ability to value your treatment recommendations.
We also have a new hygiene column called "The Hygiene Factor" by Anastasia Turchetta, RDH. She has more than 20 years of experience in clinical dental hygiene. She will help you develop as a leader and coach you and your team to develop an empowered hygiene department in your practice.
Halloween has always been one of my favorite holidays. I can remember the entire staff at Sunset Hills Dental Group dressing up in costume for Halloween. My friend, Dr. Chris Kammer, has come up with a new twist. Be sure to read his story on buying back the candy from the kids after trick or treating and donating it to the troops in Iraq. This is a great program to reduce tooth decay and provide treats for our men and women in the armed forces who are guarding our freedom.
I am going to give a very informative workshop at the Greater New York Dental Meeting this year. I will be speaking about some of the most innovative new dental products on the market today. The attendees at this workshop will then have the opportunity to try each of the products at stations set up around the room. I will be at each of the stations, and I also will be available for one-on-one questions and consultations. This workshop will be presented in a special glass-enclosed area on the exhibit floor. I will present this course on Tuesday afternoon and Wednesday morning. Attendance is limited, so be sure to sign up early!
I hope to see many of you at the ADA meeting in San Antonio this month. Do something special for someone you love. See you next month!
Joe Blaes, DDS, Editor — e-mail: email@example.com
Toll-free phone number: (866) 274-4500