Parable on human nature

    May 1, 1999
    I read DE regularly. I enjoyed the February 1999 issue for a couple of reasons, in addition to the usual information, opinion, and philosophy.

    Walter W. Johnson, DDS, FICD

    Schnecksville, Pennsylvania

    I read DE regularly. I enjoyed the February 1999 issue for a couple of reasons, in addition to the usual information, opinion, and philosophy.

    One, I went to dental school with Dr. John Reitz, who graced your cover.

    Two, I was very impressed by the article "Money, Mr. Maloney, and me" by Dr. Donald Gutting. I thought it was a fine parable showing the need to understand simple human nature in order to succeed. A patient who accepts needed, quality treatment from a doctor who understands the patient?s viewpoint (the doctor knows how to say OgumsO) is a win-win situation for both parties. I was particularly thrilled to know that the senior Dr. Hawkins still is able to Ogive him (the patient) a hand mirror,O and motivate a patient to accept a treatment plan based on established trust . . . and without the need for an $8,000 intraoral camera.

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