by Joe Blaes, DDS
from Parkell Inc.Have you tried any of the chemical retraction pastes on the market? Personally, I have a very difficult time packing cord, not to
For more information or to order, call Parkell at (800) 243-7446 or visit www.parkell.com.
Fit Checker™ Advanced and Fit Checker™ Advanced Blue
from GC America.
Visit www.gcamerica.com for more information.
Success Strategies for the Aesthetic Dental Practice
by Dr. Cathy Jameson and Dr. Linda Greenwall.
If you have been a dentist for any length of time, you've seen, read, met, or perhaps even become a client of Cathy Jameson. She's an outstanding person who has thrived for many years as a dental consultant. She constantly strives to help her many clients become the best they can be. Cathy and her husband, Dr. John Jameson, have been friends of mine for many years, so I'm proud to tell you about Cathy's latest achievement. She recently completed a doctorate in applied management with a focus on leadership and organization. Cathy has teamed up with Dr. Linda Greenwall, a dentist with a private practice in London, to pack her decades of experience and education into her latest book, Success Strategies for the Aesthetic Dental Practice. Dr. Greenwall is a specialist in restorative dentistry, a specialist in prosthodontics, and editor-in-chief of Aesthetic Dentistry Today. In addition, there are many contributing dentists who are well known for their esthetic dental practices. Available through Quintessence Publishing, this book features 17 chapters that delve into the marketing, financing, scheduling, and other systems involved with building the cosmetic aspect of a dental practice. Also included is the clinical approach to finding success with that expansion. The book's introduction points out that people from all generations are realizing how cosmetic dentistry can help them feel great about themselves. The book walks today's dental team members through the various steps required for successfully implementing esthetic options into daily treatment. From verbal skills in case presentation to developing the hygiene and treatment coordinator roles, I found this book to be a thorough package of well-organized, much-needed information for any dentist ready to redefine his or her cosmetic treatment options. The foreword, by Dr. Ronald E. Goldstein, mentions the growing importance of esthetic dentistry and encourages dentists to realize that being a successful cosmetic dentist reaches far beyond clinical skills, and into the systems Jameson and Greenwall address, such as marketing. Watching the Jameson Management team of advisors grow from John, Cathy, and a few others to the international firm it is today, I have noticed their commitment to a comprehensive approach. This book features that same tone. In the earliest chapters, you will revisit your mission, vision, and goals. You will rekindle an interest in being an excellent dentist, and you will learn how to effectively communicate with your team and patients about the critical factors of your business. Monitoring these systems, meeting your goals, and building your dream practice, including cosmetics, is spelled out clearly in this 288-page collection. Well done, Cathy and Dr. Greenwall. I look forward to hearing about this in the industry for years to come.
To order go to www.jamesonmanagement.com%252fproducts%252fbooks.php or call (877) 369-5558.
Past DE Issues