Desensitizing toothpaste

April 1, 1998
For over 30 years, Sensodyne® brand desensitizing toothpastes have helped relieve the pain and discomfort associated with sensitive teeth or dentinal hypersensitivity. A sixth line extension of the Sensodyne® brand has just been introduced - new Sensodyne® Extra Whitening in the sparkling blue and silver box. It offers consumers a desensitizing toothpaste with the added benefit of whitening. Sensodyne® Extra Whitening will not harm tooth enamel or dentin. It contains potassiu

For over 30 years, Sensodyne® brand desensitizing toothpastes have helped relieve the pain and discomfort associated with sensitive teeth or dentinal hypersensitivity. A sixth line extension of the Sensodyne® brand has just been introduced - new Sensodyne® Extra Whitening in the sparkling blue and silver box. It offers consumers a desensitizing toothpaste with the added benefit of whitening. Sensodyne® Extra Whitening will not harm tooth enamel or dentin. It contains potassium nitrate, which builds protection against the pain of sensitive teeth, and fluoride to aide in cavity prevention. The newest Sensodyne® line extension is specially formulated to whiten teeth by removing the protein pellicles to which plaque and stains attach. It also has a clean, pleasant taste and leaves breath fresh.

Sensodyne® Extra Whitening comes in 2.1-, 4.0- and 6.0-ounce laminate tubes, and is available in supermarkets, drug stores and mass merchandising outlets nationwide.

For more information, call Block Drug Company, Inc. at (201) 434-3000.

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