New Colgate Whitening toothpaste with Baking Soda & Peroxide has been proven to get teeth an average of 2.8 shades whiter in just 30 days when used daily by subjects in a double-blind clinical trial. It whitens teeth, removes stains, and protects against caries and calculus. The unique formula includes a whitener (calcined alumina), a caries preventive (clinically-proven Sodium Monofluorophosphate fluoride), and a powerful calculus-control system (Pentasodium Triphosphate, Tetrasodium Pyrophosphate). The product has an excellent safety profile and a safe level of abrasion for everyday use. The toothpaste is available in four sizes. For more information, circle the number below.