"Bright Smiles, Bright Futures" takes aim at dental professionals

Colgate Oral pharmaceuticals has expanded its "Bright Smiles, Bright Futures" (BS, BF) child-based, oral-health education materials to include a comprehensive professional guide for dental practitioners interested in building both in-office and school/community-based oral-health education initiatives. BS, BF kits are available with the professional guide in two versions for children age 6 (first grade) and age 8 (third grade). BS, BF materials are ideal educational tools for Children`s Dental He

Colgate Oral pharmaceuticals has expanded its "Bright Smiles, Bright Futures" (BS, BF) child-based, oral-health education materials to include a comprehensive professional guide for dental practitioners interested in building both in-office and school/community-based oral-health education initiatives. BS, BF kits are available with the professional guide in two versions for children age 6 (first grade) and age 8 (third grade). BS, BF materials are ideal educational tools for Children`s Dental Health Month in February.

The BS, BF initiative was launched by Colgate in 1991 to engage children around the world in learning the importance of oral care so that they can keep their smiles for a lifetime. Colgate`s goal is to expand the program`s reach to 100 million children in 70 countries by the year 2000.

BS, BF materials were originally designed as turnkey kits to encourage daycare workers, pre-school teachers and elementary school teachers to include oral-health education in their curriculum. Newly packagaed for the dental community, the BS, BF kit now includes a professional guide that speaks directly to the oral-care professional. The guide provides dental practitioners with practical instructions for class curriculum, presentation suggestions and expansion ideas.

The BS, BF kits with professional guides are "excellent" for dental professionals who are either involved in "community efforts or wish to expand their educational outreach," says Dr. Christopher Fox, a Colgate Oral Pharmaceuticals official.

BS, BF for 6-year-olds speaks to children about prevention at a time when they are most aware of their mouth - as the mysterious loss of baby teeth begins to occur and new, permanent teeth magically appear. Included in the 6-year-olds kit is a professional guide, a "My Smile and Me" big book, and "My Smile and Me" little books, an "Adventures of Wiggly Tooth" videotape, an audio cassette, a "Path to a Bright Smile" wall poster, parent take-homes and the original teacher`s guide.

At a time when children reach for more responsibility, BS, BF for 8-year-olds stresses more comprehensive prevention techniques with fun, exciting materials. The kit includes a professional guide - "So Who`s Dr. Rabbit?" storybook, an "Incaredible Ride" videotape, a "Year of Bright Smiles" calendar, a "Find Your Way to A Bright Smile" maze poster, take-home brush charts, puzzle books and the original teacher`s guide.

Both complete kits and individual components are available calling (800) 2COLGATE.

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