I read with interest the articles by Dr. Ted Morgan and Dr. Anthony Feck in your March issue. Both dentists credit Walter Hailey, founder of Planned Marketing Associates, with teaching them the necessary skills to allow them to be successful in persuading patients to accept dental treatment.
They fail, however, to mention the dentist who put the word "Dental" in "Dental Boot Kamp": Dr. McHenry Lee from Edna, Texas. Mac Lee took Walter Hailey`s material, which was designed to train salespeople to sell and CEOs to lead, and found ways to make it relevant to dentists. He developed and tested much of the Dental Boot Kamp material in his own practice, and made sure that it worked before spending the next six-and-a-half years teaching it to thousands of dentists and their staffs.
What Drs. Morgan and Feck describe is pretty much what Mac Lee taught us.Dr. Morgan also failed to mention that he is an employee of Planned Marketing Associates. He is one of several dentists hired to replace Dr. Lee after he left the organization to resume full-time private practice. Dr. Feck admits that there is not an original idea of his in the entire article. I feel that he should at least credit the dentist who developed so much of the material he paraphrases.
Patrick C. Beug, DDS
Puyallup, WA
