Dick Hale
Editor/Publisher
[email protected]
We sincerely appreciate the overwhelming response of our readers in returning the subscription-request cards when they appear on the cover of the magazine. Your prompt return of those cards ensures that your free subscription will continue another year. Your response provides us with a current address and tells us that you are an active practitioner who wants to receive Dental Economics each month. Those are the criteria we use to determine which dentists receive the magazine.
We appreciate your response to our special surveys, as well. The results of our Survey of Dental Fees will appear next month. The excellent response from all over the country assures us a representative cross-section so important to a study of this nature.
Now we are asking for your assistance again. Year after year, the series of articles that spring from your responses to the Practice Survey rate among the best-read of the year. That questionnaire appears on Pages 73-74 of this issue. Senior Editor Penny Elliott Anderson has worked with many of you through the years to refine the questions to make the tabulated responses more and more meaningful.
A few years ago, we switched the format to ask for specific dollar figures instead of broad ranges. This requires a little more time on your part, and a lot more tabulation on our part, but provides much more-meaningful comparisons. You can better see how your practice compares with other practices in your own region as well as other areas of the country. The information you provide gives us current statistics which indicate national and regional trends.
This is your magazine. Your active participation helps us to be responsive to your needs. That is our goal. Keep those cards and letters coming!
Watch for Our New Publication
Be sure to take a close look at PennWell Publishing Co.`s new dental publication, Dental Equipment and Supplies, which you will soon receive (or may have recently received) in the mail. Presented by PennWell, publishers of Dental Economics, RDH and Proofs, this new publication provides busy dentists a Showcase of the latest dental products, services and supplies. It will give you quick reference to hundreds of products, and is geared for rapid response from the companies which seek to serve you. Unlike other product-oriented publications, Dental Equipment and Supplies` Showcase Units are indexed by product category. In addition to the category index, there are four postage-paid, reader service cards for your continued use. Additionally, most of the Showcase sponsors provide a toll-free 800 number for your convenience, either to request more information or to place a direct order. We think you will find Dental Equipment and Supplies to be a vital practice-management tool for you and your staff, providing a fast and efficient look at the marketplace.
