President Clinton has put in place new FDA rules governing the sale and marketing of tobacco products to minors. The new rules require young purchasers to present photo identifications with their birth dates on them. It also limits tobacco advertising and marketing in magazines with young readers, as well as brand-name sponsorship of concerts and sporting events. In announcing the new rules, President Clinton said, "Joe Camel and the Marlboro Man will be out of our children`s reach forever."