Content Dam Diq Online Articles 2017 09 Sept De Thumb

Stagnant practice? Stagnant thinking?

Sept. 13, 2017
Have you ever wondered why some dental practices continue to succeed, while others seem to always struggle? If you don't have a growth mindset, you could be the problem. Jay Geier offers some decisive steps you can take to get yourself on the right path.
Jay Geier, Founder, Scheduling Institute

Have you ever wondered why some dental practices continue to succeed, while others seem to always struggle? If you don't have a growth mindset, you could be the problem. Jay Geier offers some decisive steps you can take to get yourself on the right path.

Have you ever wondered why some practices continue to grow and succeed, while others plateau or seem to always struggle? Are you stuck? Do you want to grow but aren’t quite sure where to start?

Sure, more marketing, better marketing, more new patients, a nicer office, a better location ... all of these things could change your course and contribute to growth. But if your mindset isn’t growth-minded, you could be the problem.

You must be honest with yourself about where you stand.

You need to have a ‘you get what you deserve’ mentality

In general (aside from crises and accidents), the quality of the things in your life—such as your relationships, successes, etc.—is a direct reflection of what you’ve put into them. Whatever decisions you make, you have to be prepared for the consequences—both good and bad. Understand that what you have now—that’s what you deserve. It’s what you’ve earned. If you’re not happy with what you see, start investing more time in specific areas and be intentional about what you want.

Be the leader whom everyone wants in their life

Everyone who wants to have a business doesn’t necessarily have to be a dynamic leader, but you do have to be a leader. Talented people want to work and help create results for employers who bring enthusiasm to the job. A good leader has confidence and is creative, not competitive. There are tremendous lessons to be leveraged in every bad thing that happens. As a great leader, you’ll need to tap into your creative nature when bad things happen. Always try to think of what you’ve learned from negative scenarios rather than letting the problem just be a frustration to you.

Pursue something besides perfection

The mastery of yourself is the first thing that leads you to mastery of other people. You actually have to have the capacity to let some things go and move on to the more important things. Keep your focus on the bigger goals, growth strategies, and the vision of your practice. Don’t get thrown off track every time something doesn’t go exactly as planned; this will only set you back. And remember to focus only on the things you can control. If you can’t control it, move past it.

Understand that your team is key

If you want to have a great business, it’s all in the team. To be truly successful, it’s critical that your team has clarity of vision. Whether it’s doubling the practice, adding an associate, or just increasing new patients, every team needs a vision, and you have to create it and effectively communicate it to them. Show your team members where they fit into the big picture, and find ways to help them get excited and motivated to help grow the practice.

You must have a mechanism to keep the fire burning

Be successful, stay hungry, stay engaged, and be intentional about legacy and impact. Focus on your passions and using your practice to be the vehicle to help you get there. Always be learning, changing, and growing to keep you and your team interested and excited to show up and do great work!

Jay Geier is the founder of the Scheduling Institute and creator of the world-renowned five-star telephone training program that has revolutionized the way dentists attract new patients to their practices. He is finally revealing his secret for record-setting results, 600+ new patients in one week. Visit to learn how he did it.

About the Author

Jay Geier | Founder, Scheduling Institute

Jay Geier is a world authority on growing independent practices. He is the founder and CEO of Scheduling Institute, a firm that specializes in training and development and coaching doctors on how to transform their private practices into thriving businesses they can keep for a lifetime of revenue or sell for maximum dollar. To hear more, subscribe to Jay’s Private Practice Playbook podcast at

Updated February 15, 2023

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