Dr. Joseph Blaes, editor of Dental Economics, explains why a roundtable forum at the Chicago Midwinter Meeting is relevant to your practice, as well as why you should be listening - either in person or on the Internet.
Dr. Joseph Blaes
I n my Editor`s Note, I refer to the hottest ticket at this year`s Chicago Midwinter. This most coveted ticket is for "World Wide Live," a moderated roundtable forum, featuring some of North America`s leading clinicians and academicians. Hopefully, you took my advice and made the phone call to secure your ticket to this fantastic event.
For the past nine years, Ivoclar North America has been hosting special events during the annual meeting of the Chicago Dental Society. In the new millennium, Ivoclar is collaborating with Dental Economics and the National Dental Network to bring you "The Esthetic Revolution - Combining the Art & Science of Dentistry in the 21st Century." Dental Economics is involved with Ivoclar in this event because we believe that the forum will address issues that will directly affect the lives of dentists well into this first decade of the new millennium. As a provider of information, Dental Economics will use every means available to disseminate it. Be part of history as this forum is broadcast live to the world over the Internet.
The venue for this history-making event will be the Chicago Museum of Contemporary Art, which is located just off Michigan Avenue in the heart of downtown Chicago - convenient to all of the hotels. The forum will take place in the museum`s beautiful 300-seat auditorium. Some of the leading teachers of clinical continuing education - including Drs. Bill Dickerson, David Hornbrook, and Larry Rosenthal - will discuss their views of evidence-based dentistry. Offering a different viewpoint from the academic world will be Drs. Steven Duke, Kenneth Malament, Dan Nathanson, and John Sorenson.
These clinicians represent some of the leading minds in dentistry. The forum will be a frank and open discussion of the issues that will affect the future of your practice. These experts will provide information on the research that is necessary to produce new materials that will enhance the clinical treatment of your patients. This is the first forum to bring clinical experts face-to-face with the academicians who are responsible for doing the research that proves that the products do what they are supposed to do.
How will the changing face of the demographics of our country affect the way you build your practice in the 21st century? Do you understand how managed care companies can use the process of evidence-based dentistry to further reduce your fees? Did you know that evidenced-based dentistry would allow managed care companies to tell you what materials you can and cannot use?
Come and learn what you can do to protect how you earn a living! This promises to be a lively discussion of forces that are poised to forever change what you can and cannot do in your dental office.
Following the forum, a gala reception will be hosted in the museum`s gallery, catered by the legendary chef and food connoisseur, Wolfgang Puck. Come be a part of history and then enjoy the rest of the evening in the perfect surroundings for the merging of the art and science of dentistry.
Remember that it is necessary to RSVP to Ivoclar about your attendance at the event. You do this by calling 1-888-Ivoclar to book your reservation. No one will be admitted without a reservation! So join us for this celebration of the esthetic revolution either live in Chicago, or live on the web. Don`t delay, the seats are filling fast!
How to listen from home
We realize that everyone cannot travel to Chicago to attend this event. Quite honestly, we could not accommodate all of you. But we feel that this is a very important message, so we have arranged to send it out to all of you via the Internet. Prior to the event, you must log on to www.Ivoclarna.com to download Real Audio Player G2 that is necessary for listening to the event. If you miss the live event, you can log onto the Internet and catch a later broadcast.