Great article by David Steele, in the November 1997 issue. I thought that maybe I was the only practitioner who was insurance independent and opposed to the concept of HMOs. Your story was refreshing in the face of all the depressed dentists out there. I, too, see this as a time of opportunity.
Building a relationship that is personal, not contractual, is the key to healthy practice growth. I, too, never will cash a check from an insurance company. Your closing line, OYou answer to the patient and that?s the way it should be,O sums it up.
Stephen G. Blank, DDS
Port St. Lucie, FL
