Toothpaste receives FDA clearance

Sept. 1, 1997
Colgate-Palmolive Co. announces that the Food and Drug Administration has cleared Colgate Total Toothpaste for retail sale in the United States. Colgate Total is the first toothpaste that can legitimately claim that it helps prevent gingivitis, plaque and caries - the most common dental problems that people face today.

Colgate-Palmolive Co. announces that the Food and Drug Administration has cleared Colgate Total Toothpaste for retail sale in the United States. Colgate Total is the first toothpaste that can legitimately claim that it helps prevent gingivitis, plaque and caries - the most common dental problems that people face today.

The unique formula of Colgate Total, containing fluoride and the antimocrobial ingredient, Triclosan, has been demonstrated clinically to help prevent gingivitis, plaque and caries. No other toothpaste manufactured in the United States contains Triclosan or has been cleared to make claims for gingivitis and plaque reduction. It also is the first and only toothpaste that has earned the ADA Seal of Acceptance for gingivitis, plaque, caries and calculus benefits.

Colgate will begin selling Colgate Total in the United States within the next six months.

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