Goodwill, or “blue sky,” generally represents the bulk of the value of any existing practice. Since goodwill is tied to the patient base (charts) and profits, it is important to learn as much as you can about both as part of your due diligence process. With regard to the former, we recommend conducting an audit of patient charts and an analysis of the financial records to assess the latter.
Chart audits, if done correctly, can be somewhat time-consuming. We recommend reviewing enough to constitute a reasonable sample size. Pull charts at random, either physically or on the computer system, and review the following:
- Patients’ most recent visits to the office and frequency of visits
- X-rays, notes, and perio charting
- Post-operative x-rays
- Patient visit documentation
- Case acceptance history
- Types of dental insurance coverage patients have
- How far patients travel to the office
Additionally, verify the number of active patients, or at least a reasonable estimate. Discern how conservative or comprehensive the seller has been with his or her treatment planning. Also, review production by procedure code reports for the most recent 12 months to determine what types of procedures are most commonly performed and are the most productive. Determine what type of dentistry has been performed in the practice. Do the clinical services the seller provides complement your skill set?
When reviewing the income and expenses of the practice, we recommend reviewing tax returns or accountant-prepared financial statements for at least the last three years and current year to date. Look for and question trends as well as expenses that fall outside of industry averages. Also consider discretionary and investment-related expenses. Ultimately you want to estimate your take-home after debt service and return on investment. An experienced professional, such as a CPA or a broker, can be a valuable asset during this analysis.
Finally, if a seller will not allow you access to conduct a chart audit or will not provide copies of tax returns and financial statements prior to you buying the practice, you should seriously reconsider whether or not to buy that practice.
Crystal Smith, RDH, is with CTC Associates Dental Practice Transitions Consultants. Having served the dental industry for over 25 years, she possesses a strong understanding of the business of dentistry. She is determined to fully comprehend the unique needs of clients in order to best meet their goals. For more information about appraisals and practice transitions, contact her at (480) 229-9733 or at [email protected].