111348609 © Fizkes | Dreamstime.com
65708ad35e1a29001e8e57cb Dreamstime Xxl 111348609

Winners and losers of the FTC's noncompete ban

Dec. 4, 2023
The FTC has voted to formally ban most noncompete agreements in all industries. Here's how it will affect different parties in dentistry.

The Federal Trade Commission (FTC) has voted to formally ban most noncompete agreements in all industries. As proposed, the FTC’s action would ban future associate agreements in dentistry and retroactively rescind existing associate agreements.1

The FTC has stated that the proposed ban on noncompete agreements will reduce patient spending by “up to $148 billion annually on health care costs and double the number of companies founded by a former worker in the same industry.”2 This could mean reduced income and increased competition in dentistry. 

How the ban will affect different groups


Associates will have greater freedom to accept new employment opportunities and new practice purchase opportunities. Associates who have been restricted from practice ownership by onerous noncompete agreements that included large noncompete areas and long time periods, will no longer face such hurdles.

Currently, it seems reasonable that associates could defeat contracts with overly restrictive terms, but comparatively few associates have been willing to take on owners’ attorneys in court, especially attorney groups of large corporations. In addition to this, it’s common for associates’ attorneys to recommend against their clients violating noncompete terms in their existing employment contracts.

You might also be interested in: Noncompete agreements: A relic of the past?

Consider how the ban will give leverage to associate practice buyers. Imagine for example, a two-doctor practice having one owner and one associate with a noncompete agreement, where each sees half the patients. Once the existing noncompete is rescinded, the associate could start up a new practice or buy another practice across the street and take half the patients of the current employer. In this example, when one considers the leverage that associates will have once the ban goes into effect, owners without other protections in place could be pressured to accept lower sale prices or risk losing part of their goodwill with no remuneration whatsoever.

Allocation of practice sale price to goodwill frequently exceeds 65% with most sales.3 Practice owner real estate sale prices and postclosing seller employment compensation rates could also fall due to increased buyer leverage. 

Individual private practice owners

According to the ADA Health Policy Institute, distribution of dentists by practice size, only 36% of all dentists are individual practitioners in one location.4 In the short run, practice owners in this group will likely be unaffected by the noncompete ban. But in the long run, the FTC’s plan to reduce patient health-care spending and increase competition will reduce practice value.

Practice sellers

It’s tough to predict the ban’s impact on increasing the pool of practice buyers who are now associates. Theoretically, more buyers mean more buyer competition, making an even stronger seller’s market for good practices, and increasing practice sale prices. Conversely, the ban would negatively impact the legitimate business interests of practice owners in some scenarios.

The FTC noncompete ban excludes noncompetes with sellers with no associate dentist and those owners selling 25% or more of their practices.5 In these scenarios, goodwill can be successfully transferred to buyers. Translated, this means that for most private practice sales, the noncompete language found in asset purchase agreements that prevents sellers from competing against buyers once a sale is complete or closes, will still be permitted. According to an email from Randon Jensen of CTC Associates and past president of the National Association of Practice Brokers, “The ban should not affect us too much, except when we are selling practices in which there has been a long-term associate and that associate is not buying the practice. I see the ban affecting DSOs more than private practices.”

DSOs and private practice owners with associates

Dental attorney Jason Wood of Wood & Morgan who serves clients nationally, stresses that for starters, "It is essential for practice owners to have associates under written contracts." Beyond that, Wood says that the balance of the US can learn from experiences of practice owners in California and Alabama where noncompete agreements are already banned. In assisting practice owners with associate contracts, Wood employs broad language defining what constitutes intellectual property/trade secrets and specific language regarding nonsolicitation of staff and patients (recorded phone call, August 31, 2023).

How would the noncompete ban affect DSOs? Dr. Alex A. Giannini, founder and CEO of several dental groups and DSOs, shared that, “A risk factor for any group or DSO is high concentration of a payer or provider. If there is a high producing associate doctor without a noncompete, that could be an issue without specific damages for taking patients and employees through a nonsolicitation agreement or clause in their contract. Although I am not supportive of this ban, overall and in general, with exceptions, the impact of not having a noncompete for an associate doctor would be minimal for most DSOs.” (email, August 30, 2023)

What happens next?

The sole dissenting commissioner vote against the proposed noncompete rule was FTC Commissioner Christine S. Wilson. According to Wilson, since the administration appointed Lina Khan as the FTC chair, the committee has been significantly politicized. Wilson has since resigned.6,7 Turmoil in the FTC can’t be helpful in seeking resolution on the proposed noncompete rule. 

The FTC first voted to publish the notice of proposed rulemaking for the noncompete ban in January of 2023.8 Since then, many law firms and business organizations have stepped up to oppose the proposed rule and instead defer action on noncompetes to the states. As a result, the commission received approximately 27,000 comments.9 According to regulations.gov, the public comment period on the noncompete rule has ended. The final version of the proposal is scheduled for a vote in April of 2024.10 The FTC’s rule provisions in 2023 should be a good guide to what the FTC plans to adopt in 2024, but no one knows for sure what the final rule will look like.

If and when the noncompete ruling is approved, it will not become effective until 60 days after publication in the National Register. From the publication date, employers will have 180 days to implement compliance.11,12 However, according to former FTC Commissioner Wilson, “The proposed noncompete clause rule will trigger numerous and likely successful legal challenges regarding the commission’s authority to issue the rule.”13 So, stay tuned!

Editor's note: This article appeared in the December 2023 print edition of Dental Economics magazine. Dentists in North America are eligible for a complimentary print subscription. Sign up here.


  1. Non-Compete Clause Rulemaking. Federal Trade Commission. January 5, 2023. https://www.ftc.gov/legal-library/browse/federal-register-notices/non-compete-clause-rulemaking
  2. FACT SHEET: FTC proposes rule to ban noncompete clauses, which hurt workers and harm competition. Federal Trade Commission. https://www.ftc.gov/system/files/ftc_gov/pdf/noncompete_nprm_fact_sheet.pdf
  3. Prescott WP. The current status of personal goodwill. Dental Economics. October 2016. https://digital.dentaleconomics.com/dentaleconomics/201610?pg=56#pg56
  4. Health Policy Institute research brief. American Dental Association. July 2023. https://www.ada.org/-/media/project/ada-organization/ada/ada-org/files/resources/research/hpi/hpibrief_practice_transitions_new_dentists.pdf
  5. FTC announces proposed rule banning non-competes. Koley Jessen. January 10, 2023. https://www.koleyjessen.com/newsroom-publications-ftc-announces-proposed-rule-banning-non-competes
  6. Akrong KA. FTC proposes to ban non-compete agreements, and takes first-ever enforcement actions against companies for imposing non-compete terms on workers. Sullivan & Cromwell, LLP. January 6, 2023. https://www.sullcrom.com/insights/blogs/2023/January/FTC-Proposes-to-Ban-NonCompete-Agreements-and-Takes-FirstEver-Enforcement-Actions-Against-Companies-for-Imposing-NonCompete-Term
  7. Birnbaum E. Republican FTC official resigns over Chair Lina Khan’s agenda. Bloomberg. February 14, 2023. https://www.bloomberg.com/news/articles/2023-02-14/christine-wilson-republican-ftc-official-resigns-over-chair-lina-khan-s-agenda
  8. FTC proposes rule to ban non-compete clauses, which hurt workers and harm competition. Federal Trade Commission. January 5, 2023. https://www.ftc.gov/news-events/news/press-releases/2023/01/ftc-proposes-rule-ban-noncompete-clauses-which-hurt-workers-harm-competition
  9. Cuadra D. Will the FTC’s non-compete ban become law in 2024? ebn. August 9, 2023. https://www.benefitnews.com/news/will-the-ftcs-non-compete-ban-become-law-in-2024
  10. FTC’s non-compete ban reportedly delayed until 2024: your 7-step guide while waiting. Fisher Phillips. May 25, 2023. https://www.fisherphillips.com/en/news-insights/ftcs-non-compete-ban-reportedly-delayed-until-2024.html
  11. FTC amends safeguards rule to require non-banking financial institutions to report data security breaches. Federal Trade Commission. October 27, 2023. https://www.ftc.gov/news-events/news/press-releases/2023/10/ftc-amends-safeguards-rule-require-non-banking-financial-institutions-report-data-security-breaches
  12. Frequently asked questions about the FTC’s proposal to ban non-compete agreements. Fisher Phillips. January 23, 2023. https://www.fisherphillips.com/en/news-insights/frequently-asked-questions-ftcs-proposal-to-ban-non-compete-agreements.html#FAQ2
  13. Non-Compete Clause Rule. Federal Register. January 19, 2023. https://www.federalregister.gov/documents/2023/01/19/2023-00414/non-compete-clause-rule

J. Robert “Bob” Brooks, CEPA, CBI, leads Practice Endeavors, an Ohio-based practice brokerage and dental realty company. His company provides practice owners with the tools they need to prepare well for life after practice ownership and to find the best price/best fit buyers for their seller clients. Bob was integral in starting the first of its kind dental practice broker credentialing for the International Business Brokers Association.

About the Author

J. Robert “Bob” Brooks, CEPA, CBI

J. Robert “Bob” Brooks, CEPA, CBI, leads Practice Endeavors, an Ohio-based practice brokerage and dental realty company. His company provides practice owners with the tools they need to prepare well for life after practice ownership and to find the best price/best fit buyers for their seller clients. Bob was integral in starting the first of its kind dental practice broker credentialing for the International Business Brokers Association.

Sponsored Recommendations

Clinical Study: OraCare Reduced Probing Depths 4450% Better than Brushing Alone

Good oral hygiene is essential to preserving gum health. In this study the improvements seen were statistically superior at reducing pocket depth than brushing alone (control ...

Clincial Study: OraCare Proven to Improve Gingival Health by 604% in just a 6 Week Period

A new clinical study reveals how OraCare showed improvement in the whole mouth as bleeding, plaque reduction, interproximal sites, and probing depths were all evaluated. All areas...

Chlorine Dioxide Efficacy Against Pathogens and How it Compares to Chlorhexidine

Explore our library of studies to learn about the historical application of chlorine dioxide, efficacy against pathogens, how it compares to chlorhexidine and more.

Enhancing Your Practice Growth with Chairside Milling

When practice growth and predictability matter...Get more output with less input discover chairside milling.