A patient who leaves without scheduling treatment isn't necessarily a lost opportunity. Sometimes, giving patients the time and information they need to make a decision is more productive than pushing for a yes.

In today’s lead article, we go over case acceptance, a concept every practice thinks they understand until they look at it from a different angle. Learn how changing the way you present treatment can help patients make informed decision and lead to long-term success.

—Chief Editor Pamela Maragliano, DMD