From $4.6M to $6.1M: Why practice valuation matters

A free DentyVal valuation gave this dentist the confidence to negotiate 32% more for their practice.
Dec. 1, 2025
3 min read

Key Highlights

  • Accurate practice valuation can significantly increase your sale price, sometimes by over 30%.
  • Using tools like DentyVal provides instant, confidential insights into your practice's true worth.
  • Understanding your practice's value empowers you to negotiate confidently and explore multiple offers.
  • A well-informed sale process helps protect your legacy built on patient trust and professional dedication.
  • Don’t settle for the first offer—know your options and aim for the best possible outcome.

Selling your dental practice may be one of the most important financial decisions of your career. Years of commitment, patient care, and investment all come down to a single figure: what a buyer is willing to pay. The challenge is knowing whether that figure truly reflects the value of everything you have built. Too many dentists accept the first offer, only to later discover they could have achieved far more.

One dentist’s story

That is exactly what happened when one dentist received an unsolicited $4.6M offer for their practice. On the surface, it looked like a fair deal. But there was a nagging question: did this number really capture the worth of their patients, their reputation, and their years of hard work?

The turning point came with DentyVal. Before moving forward, the dentist tried DentyVal’s free online valuation tool. In just minutes, it delivered a range of $5.5M to $6.3M. The results were eye-opening. The practice was worth much more than the initial offer.

Armed with this knowledge, the dentist reached out to KRG’s health-care advisory team. The advisors confirmed the value at the higher end of the range, reinforcing what the DentyVal tool had already shown. Suddenly, the dentist had something they had lacked before: confidence.

The dentist later explained, “I was ready to accept the first offer, but seeing what my practice was really worth gave me the confidence to look for more. I realized I could do better for myself, my team, and my family.”

The outcome proved them right. With a clear understanding of the practice’s value, the dentist and KRG approached a wider pool of buyers. Rather than settling quickly, they explored multiple opportunities and created competition. The final sale price reached $6.1M. Compared with the original $4.6M offer, that was a 32% increase, a difference of $1.5M.

Knowing the value of your legacy

The lesson is simple. Your dental practice is more than a business. It is your legacy, built on patient trust, professional dedication and countless hours of care. When the time comes to sell, knowing its value is essential. Without that insight, you risk leaving hundreds of thousands, or even millions, behind.

DentyVal makes that knowledge easy to access. With instant, confidential insights, you can see what your practice is really worth and enter negotiations from a position of strength. That clarity helps you secure the best possible outcome for yourself, your family, and your future.

Knowledge is power

Do not settle for the first number someone puts in front of you. Understand your options. Protect what you have built. And make sure you walk away with the reward you deserve. Get your free, confidential practice valuation in minutes at dentyval.com. Your practice may be worth more than you think.


Editor's note: This article appeared in the November/December 2025 print edition of Dental Economics magazine. Dentists in North America are eligible for a complimentary print subscription. Sign up here.

About the Author

Paul Falla

Paul is an award-winning writer with over 35 years’ experience, working with more than 350 clients worldwide. His portfolio spans health care, technology, and consumer brands, including Philips Healthcare. In dentistry, he has collaborated with Dr. Frank Zastrow, a leading authority on bone augmentation and implant innovation.

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