Willo launches pediatric smart toothbrush with gum sensors
BrushBot by Willo is the company's latest release in electronic toothbrushes, following the success of their original model, AutoFlo. BrushBot is designed to make a daily oral care routine easy for pediatric patients. It includes sensors to guide the child's hand along their gumline, a tie-in app to track brushing habits, long battery life, and can remove seven times more plaque than a manual toothbrush, according to a press release by BusinessWire.1
Willo's chief dental officer, Dr. Joel Berg notes: "Willo is the only kids' toothbrush that addresses all three key problems we see in pediatric dentistry: correct bristle angle to reach along the gumline, consistent brushing motion to ensure effective plaque removal and brushing for the full two minutes."
This product comes in three sizes to accommodate different age groups: small (children aged 5-7), medium (aged 8-11), and large (ages 12 and above).1
KaVo introduces CDC-aligned handpiece wipes
Dental product manufacturer KaVo is unveiling RiteWipe, a type of sanitary wipe designed to keep handpieces clean and support instrument longevity. They can remove debris prior to sterilization without the harsh disinfectant chemicals that can corrode metal components.2
According to a KaVo's product release, "studies have shown 70% of handpiece failures exhibit signs of oxidation or rusting, ultimately affecting the performance of the moving components." Designed with CDC and ADS safety recommendations in mind, RipeWipes can support proper handpiece maintenance while removing 99.9% of blood and bacteria.2
OrthoFX debuts AirFlex: FDA-cleared, low-force aligner
Clear aligners giant, OrthoFX, is debuting their newest AirFlex model to accompany the final stage in a patient's clear alignment treatment. AirFlex aims to produce more predictable and refined orthodontic results without the need for refinements or overcorrections, which are often associated with traditional aligners. It is the first FDA-approved aligner system designed for a wear time of over 12 consecutive hours and is comprised of polymers that support natural bone remodeling.3
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Has 8.4x less loading force/force on teeth (and 5% deflection) than standard industry aligners
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Has 50% less wear time
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88% of cases require either 1% or less than 1% additional refinement
AirFlex will be available as of October 28th, 2025.3
TheraBreath moves into the toothpaste market
TheraBreath is launching a new line of toothpastes that are dentist-formulated, clinically tested, and developed with stannous fluoride to effectively neutralize bad breath. While traditionally known for producing alcohol-free mouthwashes, TheraBreath is now adding three types of toothpastes to their lineup:
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TheraBreath Healthy Gums Toothpaste: Formulated to prevent plaque and gingivitis and comes in a Clean Mint flavor combining peppermint and spearmint.
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TheraBreath Deep Clean Toothpaste: Can eliminate 99.9% of germs that cause bad breath, plaque, and gingivitis. It comes in a Fresh Mint flavor with notes of peppermint and eucalyptus.
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TheraBreath Whitening Toothpaste: A peroxide-free toothpaste that visibly removes surface stains after one week of twice-daily brushing. It comes in Dazzling Mint flavor infused with menthol.
The new TheraBreath toothpastes will be debuting at the ADA SmileCon in Washington DC from October 23rd-25th.4
Anesthetic buffering pen with easy application features
OnPharma's new Onset EZ buffering pen is designed for seamless anesthetic buffering in the op. According to the company's press release for this product, Onset EZ can deliver 30 buffering doses without extra packaging or sharps waste and does not require specialized training. Here's how it works:
A dental local anesthetic cartridge can be inserted into the open end of the pen, which is then used for buffering by rotating the green Actuator Knob 180 degrees in the direction of the arrow displayed. When completed, the cartridge can be easily depressed by pressing the two release tabs at the tip of the pen.5
Mike Brown, OnPharma's chief commercial officer, explained the reason behind this design in the product's press release: "Our customers wanted a simple and inexpensive buffering device that could sit in each operatory right next to their local anesthetic cartridges, and one that would make it practical to buffer every anesthetic injection."5
References
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Meet BrushBot by Willo: the fist-ever automatic toothbrush built just for kids to help establish strong independent oral care habits. BusinessWire. October 7, 2025. https://www.businesswire.com/news/home/20251007051859/en/Meet-BrushBot-By-Willo-The-First-Ever-Automatic-Toothbrush-Built-Just-for-Kids-to-Help-Establish-Strong-Independent-Oral-Care-Habits
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KaVo recognizes RiteWipe cleaning wipes as a safe, effective solution for handpiece care and longevity. KaVo. October 3, 2025. https://www.kavo.com/en-us/kavo-recognizes-ritewipe-cleaning-wipes-safe-effective-solution-handpiece-care-and-longevity
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AirFlex aligners. OrthoFX. October 2025. https://innovate.orthofx.com/discover-airflex-1
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TheraBreath launches dentist-formulated, clinically tested toothpastes. Lanmark360. Press release. October 1, 2025.
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Onpharma Company Launches Onset EZ Buffering Pen. OnPharma. Press release. September 15, 2025.
About the Author
Sarah Butkovic, MA, BA
Sarah Butkovic, MA, BA, is an Associate Editor at Endeavor Business Media, where she works on creating and editing engaging and informative content for today's leading online dentistry publications. She holds a Master's English Language and Literature from Loyola University Chicago and is passionate about producing high-quality content that educates, inspires, and connects with readers.