Endeavor Business Media has announced the acquisition of a number of Informa’s Industry & Infrastructure and Auto Aftermarket media brands, expanding its position as one of the fastest growing B2B companies. With a committed focus on delivering exceptional content and business opportunities, these Informa brands will join Endeavor’s complementary portfolio of brands and events to create new multichannel platforms for its audience and advertisers.
“Endeavor is very excited about bringing the Industry & Infrastructure Intelligence and Auto Aftermarket media brands into the business to expand what we are already offering in these growing markets. We look forward to investing in these brands to take them to the next level for long-term sustainable success, leveraging Endeavor’s platform-wide strengths in print, digital, events, and marketing solutions,” said Chris Ferrell, CEO of Endeavor Business Media.
“We are confident that the alignment of Informa and Endeavor’s brands in these markets will provide greater scale and innovative new opportunities for clients and audiences alike. Endeavor’s culture and organizational structure based in a data-informed, customer-first philosophy will create a compelling market advantage and new opportunities for the whole portfolio. With Endeavor’s investment in new and cutting-edge products and services, this opportunity to bring aligned marketing services capabilities and talent from Informa to Endeavor will be a great fit for all,” commented Sue Boehlke, president at Informa Intelligence.
With this acquisition Endeavor Business Media now has 600 employees who produce 80-plus brands, 59 live events, and 50-plus innovative marketing solutions that drive awareness and conversion.
The acquisition of these top brands advances the company’s initiative of actively growing and investing in high quality B2B media brands that deliver excellent content and uniquely valuable experiences for its audiences and partners.