Are you building a sellable practice—or just a busy one?

This week on Dentistry Unmasked, Brian and Pam sit down with Brian Franco for a candid, eye-opening conversation that challenges how dentists think about the value of their practices.

Brian makes a compelling case that a dental practice is, first and foremost, a business—and should be evaluated and sold like any other business. But here’s the twist: it’s not collections, production, or even EBITDA that ultimately determines value. According to Brian, it’s transferability that truly drives what a practice is worth.

Together, Pam, Brian, and special guest Brian Franco unpack what transferability really means, why it matters more than traditional financial metrics, and how it can dramatically impact a future sale. Brian also offers a strong argument for why dentists should consider working with an industry-agnostic brokerage when it’s time to transition out of ownership.

If you’re thinking about the future of your practice—or even just want to understand its true value—this is an episode you won’t want to miss.

More episodes of Dentistry Unmasked:

About the Author

Pamela Maragliano, DMD

Chief Editor of Dental Economics

Pamela Maragliano, DMD, is the chief editor of Dental Economics. Based in Salem, Massachusetts, Dr. Maragliano began her clinical career as a dental hygienist. She went on to attend Tufts University School of Dental Medicine, where she earned her doctorate in dental medicine. She then attended the University of California, Los Angeles, School of Dental Medicine, where she became board-certified in prosthodontics. Dr. Maragliano owns a private practice, Salem Dental Arts, and lectures on a variety of clinical topics. You may contact her at [email protected]

Brian B. Nový, DDS

Brian B. Nový, DDS, is the chief dental officer of the Alliance Dental Center, Massachusetts Public Employees Fund. He served as president of the National CAMBRA Coalition and is currently the consumer representative to the United States Food & Drug Administration Dental Products Panel. His awards include the American Dental Association (ADA) Adult Preventive Care Practice of the Year, the Academy of General Dentistry Weclew Award, the Dugoni Award, and the ADA Evidence-Based Dentistry Practice Award. 

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