Enough of the selling!

Jan. 1, 2000
I look forward to receiving Dental Economics every month. I read it from cover to cover, but I find it disturbing that every author seems to have something to sell.

Dr. S. Keller

San Jose, Calif.

I look forward to receiving Dental Economics every month. I read it from cover to cover, but I find it disturbing that every author seems to have something to sell.

The articles are good, but always include a plug for the author. Sally McKenzie plugs her management business, Roger Levin blatantly puts his phone number in his articles, and Carol Tekavec also is selling something. Is that the trade off for Dental Economics - free articles in exchange for free advertising for authors?

What worries me is the bias that is built into such self-serving articles. How can these authors be objective regarding such diverse subjects?

I`m curious, could you tell me your policy regarding authors submitting articles because I also have some stuff to sell.

Dr. Joe Blaes, editor of Dental Economics, responds:

You make a good point. We will do our best to correct this problem in the future.

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