Firms forge relationship for marketing of software

Sullivan Dental Products, Inc., a Milwaukee-based distributor of dental supplies and equipment, and Dentrix Dental Systems, a Utah-based manufacturer of dental-management software, announced a relationship under which Sullivan will recommend Dentrix`s dental-office software to dentists. Under the agreement, Sullivan`s sales reps will refer dental-office software leads to Dentrix. Sullivan also will display and demonstrate Dentrix software in its booth at major dental-trade shows. "As a value-ad

Sullivan Dental Products, Inc., a Milwaukee-based distributor of dental supplies and equipment, and Dentrix Dental Systems, a Utah-based manufacturer of dental-management software, announced a relationship under which Sullivan will recommend Dentrix`s dental-office software to dentists. Under the agreement, Sullivan`s sales reps will refer dental-office software leads to Dentrix. Sullivan also will display and demonstrate Dentrix software in its booth at major dental-trade shows. "As a value-added seller of dental products and equipment, we feel the software link is crucial to our long-term planning and electronic-ordering development," said David Steck, Sullivan`s vice president of marketing. This marketing arrangement is a prelude to Sullivan`s release of its new electronic-based dental supply, Windows®-based ordering and information system. For details, circle the number below.

SULLIVAN DENTAL PRODUCTS, INC.

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