I finally understand! After reading through the October 1997 issue (received Oct. 14, by the way), I have discovered that your "experts" have their heads firmly planted in what ought to be rather than what is.
How do you recover from a patient who has been listened to kindly, and excellently treated, prized and respected for 20 years who leaves your practice because you don`t take his/her insurance?
Our physician colleagues are selling out daily. The podiatrists are becoming extinct. The pharmacists are clerks in retail stores. Our dental schools are opening clinics next to our offices, taking every plan insurance offers.
Come on DE, get real. We are in trouble and you either don`t know it or are not able to advise us on how to handle it. Let`s get some real-world, real-time advice from "The Nation`s Leading Business Journal for the Profession."
Alan R. Frieman, DMD
Philadelphia, PA