The hidden business mistakes costing dentists millions

This week on Dentistry Unmasked, Pam and Brian sit down with Dr. Keith Nicholson—an orthodontist, MBA, and practice transition expert—for a wide-ranging, eye-opening conversation about what dentists aren’t taught in school.

From learning business the hard way in private practice to earning an MBA at Wharton, Dr. Keith Nicholson shares powerful insights on practice growth, smart investments, CRM systems, patient experience, and avoiding costly mistakes. With practical takeaways, real-world examples, and a few laughs along the way (yes, even white spot prevention makes an appearance), this episode will change how you think about running—and valuing—your dental practice. Don’t miss it.

You can watch the full episode on Youtube.

More episodes of Dentistry Unmasked:

About the Author

Pamela Maragliano, DMD

Chief Editor of Dental Economics

Pamela Maragliano, DMD, is the chief editor of Dental Economics. Based in Salem, Massachusetts, Dr. Maragliano began her clinical career as a dental hygienist. She went on to attend Tufts University School of Dental Medicine, where she earned her doctorate in dental medicine. She then attended the University of California, Los Angeles, School of Dental Medicine, where she became board-certified in prosthodontics. Dr. Maragliano owns a private practice, Salem Dental Arts, and lectures on a variety of clinical topics. You may contact her at [email protected]

Brian B. Nový, DDS

Brian B. Nový, DDS, is the chief dental officer of the Alliance Dental Center, Massachusetts Public Employees Fund. He served as president of the National CAMBRA Coalition and is currently the consumer representative to the United States Food & Drug Administration Dental Products Panel. His awards include the American Dental Association (ADA) Adult Preventive Care Practice of the Year, the Academy of General Dentistry Weclew Award, the Dugoni Award, and the ADA Evidence-Based Dentistry Practice Award. 

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