Debbie Nicholson is the vice president of marketing at Coast Dental. She is a marketing executive focused on data, analytics, digital marketing, social media, content strategy, influencer engagement, marketing communications, and new business, encompassing both B2B and B2C in a highly regulated industry. Debbie is responsible for developing brand architecture across the company’s more than 100 locations that transform and inspire, and for setting and implementing Coast’s strategy for growth.