Pennwell web 400 287

Fast track to improving oral health

Dec. 1, 2011
The ADA's Give Kids A Smile program and its sponsors (3M ESPE Dental and Henry Schein Cares) hosted a five-hour children's dental clinic before the Bank of America 500 race at the Charlotte Motor Speedway on October 15.

Jeffrey B. Dalin, DDS, FACD, FAGD, FICD

The ADA's Give Kids A Smile program and its sponsors (3M ESPE Dental and Henry Schein Cares) hosted a five-hour children's dental clinic before the Bank of America 500 race at the Charlotte Motor Speedway on October 15. By doing this, they brought the GKAS message to NASCAR, one of the nation's largest spectator sport fan bases. Newly installed ADA President Bill Calnon joined 85 volunteers to give each of the 175 or so participating kids a panoramic digital radiograph saved on a USB drive bracelet for them to take home, fluoride varnish treatment, and pit and fissure sealants. The kids also watched interactive dental health education from Guru's Brusher Bailey Ed-Venture series, and met the dental health hero mascot in person. To make the day even more memorable, the kids received a backpack with a T-shirt and a dental health kit complete with toothpaste, toothbrush, floss, and instructions — and enjoyed a picnic lunch followed by a pit tour.

Greg Biffle, driver of the No. 16 3M car, has become a celebrity spokesman and the star of the new Give Kids A Smile public service announcement. He also made two visits to the GKAS tent on race weekend, greeting fans, signing autographs, and encouraging kids to take care of their oral health. To view the PSA or get more information on Give Kids a Smile, visit givekidsasmile.ada.org, or visit the GKAS Facebook page at facebook.com/GiveKidsASmile.

More DE Articles
Past DE Issues

Sponsored Recommendations

Office Managers: A Glowing Review

Office managers are the heart of every practice, valued for their compassion, dedication, and exceptional skill. This year’s Spa Day giveaway highlighted their impact—from problem...

Care Beyond the Chair: A Trusted Provider for All Patients

Just as no treatment plan is exactly the same, neither are any two patients’ financial situations. Financial barriers can stand in the way of a patient receiving the care they...

Success in the Cloud: Benefits for Multilocation Practices

One practice, multiple locations. It sounds pretty simple, but we know it requires an intentional, multilayered strategy to be successful. Discover how implementing cloud-based...

4 Ways to Increase Case Acceptance & Practice Efficiencies

Cost limitations can be a big barrier to patients’ acceptance of dental care treatments. Click to learn more about Patterson CarePay+, a single, comprehensive financing option...