Fluoride-coated, tartar-control floss added to line

Jan. 1, 1997
In a recent survey, consumers identified fluoride and tartar control as the most important element in an oral-care product. Now Colgate Total brand floss offers those two vital elements, and more, in a line extension designed to encourage consumer compliance and to grow the category. Colgate Oral Pharmaceuticals, Inc. introduces Colgate Total floss with fluoride coating and Colgate Total floss with tartar-control coating; both are available in a refreshing mint flavor.

In a recent survey, consumers identified fluoride and tartar control as the most important element in an oral-care product. Now Colgate Total brand floss offers those two vital elements, and more, in a line extension designed to encourage consumer compliance and to grow the category. Colgate Oral Pharmaceuticals, Inc. introduces Colgate Total floss with fluoride coating and Colgate Total floss with tartar-control coating; both are available in a refreshing mint flavor.

COLGATE ORAL PHARMACEUTICALS, INC.

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