Limited Edition Pink Ribbon toothbrush available now

July 1, 1999
Breast cancer is the second leading cause of death in women. To generate awareness about the importance of early detection of this disease, Oral-B Laboratories, through the support of Dana-Farber/Partners CancerCare, has designed a Limited Edition Pink Ribbon Advantage® Control Grip toothbrush and brochure that includes information about monthly breast cancer self-examinations and other preventive tips.

Breast cancer is the second leading cause of death in women. To generate awareness about the importance of early detection of this disease, Oral-B Laboratories, through the support of Dana-Farber/Partners CancerCare, has designed a Limited Edition Pink Ribbon Advantage® Control Grip toothbrush and brochure that includes information about monthly breast cancer self-examinations and other preventive tips.

The brochure also provides patients with a multiple purchase (buy four, get one free) coupon for the Limited Edition Pink Ribbon Advantage® Control Grip toothbrush to encourage patients to share the breast cancer message via a symbolic pink ribbon toothbrush.

Oral-B will make a contribution from the sale of each limited-edition toothbrush to Dana-Farber/Partners CancerCare, an internationally renowned leader in basic and clinical cancer research that works to improve the lives of future generations of women. The toothbrush will be available to consumers at retail stores, for a limited time, beginning this month.

Dental professionals can purchase this special toothbrush for $12 per dozen and obtain professional samples and brochures by calling Oral-B at (800) 44-ORALB, or checking out Web site www.oralb.com.

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