Nate Booth, DDS
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Do you remember those public service announcements that began airing in 1987 showing a man holding an egg and saying, "This is your brain." Then he picks up a frying pan and adds, "This is drugs." Next he cracks open the egg, fries it, and says, "This is your brain on drugs." Finally he looks into the camera and asks, "Any questions?"
I see a similarly searing scenario occurring with some dental practices I coach. When discussing comprehensive dentistry with patients, the teams do it in such an unorganized and confusing way that their patients' brains begin to sizzle right before my eyes. It's not a pretty sight, and typically leads them to say, "Boy, it's warm in here, and I need to think about what you just said."
It doesn't have to be this way. Dental teams can simplify the process by compartmentalizing the comprehensive dental care they provide.
For most offices, I recommend the following four areas – periodontal, restorative, replacement, and cosmetic.
There are numerous times during the comprehensive case acceptance process that you can discuss the four care areas:
When it comes to the comprehensive dentistry people want and need, they like to have it explained simply, understandably, and consistently. They want to feel comfortable with their decision-making process. It's hard to be comfortable when your brain is frying!
For more information on Dr. Booth's presentations to dental groups, his Comprehensive Case Acceptance in-office coaching program, or his 75-minute, interactive "Yes" System webinar you can attend from the comfort of your home, call (702) 444-1362 or send an e-mail to [email protected].
Dr. Nate Booth is a speaker, consultant, and author who provides dentists with the information and systems they need to thrive in their dental practices. He is a practice management advisor for Chase Health Advance, and the creator of the in-office, DVD-based program, The "Yes" System. For more information, go to www.theyessystem.com, or call (702) 444-1362.
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