Colgate is using new technology to deliver an old message to school children all over the world: Take care of your teeth and they`ll last a lifetime. The "So Who`s Dr. Rabbit?" Virtual Mystery CD-ROM makes learning about brushing your teeth, limiting snacks, eating healthy foods and visiting the dentist fun by utilizing age-appropriate animated video, sound effects, engaging text and colorful graphics via interactive games.
Activities on the CD-ROM deliver key oral-health messages while incorporating reading comprehension and vocabulary building exercises, original story-writing, geography lessons, mathematical calculations, singing along with oral-health songs, art projects that include designing brushing calendars and certificates and a host of problem-solving games.
Dentists in the U.S. will be able to order the CD-ROM for use in the office starting this month by calling (800) 2-COLGATE. It will allow dentists to provide personalized patient education, to support in-office communication and to offer as a take-home incentive. Dentists can write messages to children, as well as print out certificates, brush charts and "next appointment" reminders.
Starting in February (Children`s Dental Health Month), the "So Who`s Dr. Rabbit?" Virtual Mystery CD-ROM will be added to the Colgate Bright Smiles, Bright Futuressm U.S. school program and will be sent to millions of children in U.S. schools.
