JoAn Majors, RDA, CSP, CVP, cofounded The Soft Skills Institute with her dentist husband. She’s published in 25 magazines and newsletters and has written five books. Her latest is Permission to Be Honest: Tough Talk on Soft Skills. JoAn is a certified speaking professional (CSP), she holds the team training faculty for Misch Implant Institute, is a 2022 Industry Denobi Award Winner, serves on the advisory board for Dental Entrepreneur Women (DeW), and is a member of AADOM/ASCA, ADIA, DSI, NSA, and NSA Austin. Contact her at [email protected].