XAÑA WINANS, BA, is the CEO of Golden Proportions Marketing, a full-service dental marketing company. Married to a dentist, she has been marketing dental practices for 20 years and provides strategic planning and internal, external, and digital marketing to dentists across North America. You may contact her at [email protected] or (866) 590-4476 to learn about dental marketing strategies, or visit goldenproportions.com.