ROBERT J. RIGGS, MSc, CDT, FICOI, is the founder and managing member of Oralogix LLC, a health-care consultancy and specialty retailer of oral and perioral care products. He has over 20 years of experience in product commercialization and entrepreneurship. Riggs is a member of the Dental Management Science advisory team, the American Marketing Association, and a fellow of the International Congress of Oral Implantology. He can be reached at [email protected].