CHRISTINA BLATCHFORD, DMD, is a strong voice in dentistry for profitability and she places a special emphasis on mastering sales conversations. She and her father, Bill Blatchford, DDS, are dentists’ advocates for more net return, more time away from the office, and increased enjoyment of life. She graduated from Oregon Health & Science University Dental School in 2009 and practices in Milwaukee, Oregon. For more than 35 years, Blatchford Solutions has helped thousands of doctors achieve practice success. In their custom coaching program, Drs. Blatchford work personally with the dentist, spouse, and team to achieve their dream practice. Blatchford Solutions offers books, podcasts, and “Mornings with Blatchford.” For more information visit blatchford.com or call (888) 977-4600.